alpha phi social media projects

As a Homecoming Chair for Clemson University's iconic homecoming float week, I collaborated with three other organizations to plan, design, and execute Clemson’s Homecoming float—an extensive process spanning from April to October. My responsibilities also included managing finances, selecting assistants, placing catering orders, assigning tasks to members, and creating a structured check-in/check-out system for float work shifts.

Each year, a theme guides the float’s design; in 2024, it was ‘Exceeding Every Limit: All In,’ inspired by Howard’s Rock and Clemson’s commitment to giving 110%. We incorporated rock-and-roll elements, featuring records redesigned with Clemson tributes—highlighting athletics, traditions, and university pride.

Despite months of meticulous planning, Hurricane Helene shortened our usual five-day construction period to just 2.5 days. Working under extreme time constraints, we adapted, problem-solved, and successfully brought our vision to life, demonstrating resilience and teamwork. Beyond the float itself, Homecoming was also an opportunity to give back—we organized and gathered hundreds of donations for hurricane relief.

This experience was a true test of leadership, strategic planning, and creativity. Seeing our hard work culminate in a completed float, even under challenging circumstances, made it one of the most rewarding projects I’ve ever led.

For my sports marketing class, I rebranded the Oakland A’s as they transition to their new home in Las Vegas. I transformed them into the Las Vegas Aces, a name that maintains the iconic "A’s" identity while embracing the city’s vibrant culture of poker, gambling, and entertainment. 

The logo features two playing cards next to the "A" to symbolize Las Vegas’ gaming scene, with the city’s skyline in the background to ground the team in its new home. The bold color palette—purple, yellow, and red—draws inspiration from the lively, neon-lit Vegas nightlife, adding an electrifying and dynamic feel. A circular frame with glowing lights surrounds the design, further emphasizing the energy and spectacle of the city.

This project allowed me to merge branding strategy with sports marketing, ensuring the rebrand honored the team's history while embracing the excitement of its future in Las Vegas. 

In my Strategic Marketing Management class, my team and I developed a market expansion strategy for the Hatch Alarm Clock in South Korea, leveraging the country’s reputation for innovation and health-conscious culture. Our project involved an in-depth analysis of the product’s tangible and intangible elements, highlighting key modifications tailored for the South Korean market, such as commuter-friendly features, a power nap timer, K-pop integrations, pastel color options, and skincare reminders.

We conducted a market description exploring South Korea’s population, the booming health and wellness industry, and cultural influences like Confucian values, strong work ethic, and technological advancement. Using Hofstede’s cultural dimensions, we assessed factors like power distance, individualism, and uncertainty avoidance to refine our positioning.

Our market segmentation included defining the target audience, buyer persona, and ideal distribution channels in Seoul while addressing barriers to entry and localization strategies. We also incorporated consumer insights by analyzing testimonials and crafting a positioning statement that resonated with South Korean consumers.

This project provided hands-on experience in international market expansion, teaching us how to evaluate cultural fit, segmentation, distribution challenges, and strategic product modifications when introducing a brand to a new global market. 

In my Professional Selling course, my team and I created a dynamic sales pitch to sell Salesforce to OTIS, incorporating an engaging Family Feud-style game to make the presentation interactive and reinforce key concepts.

Our pitch highlighted Salesforce’s key features, including its mobile app, KPI tracking, and sales territory management—all designed to optimize client account tracking, boost customer satisfaction, and improve revenue goals. We explored Salesforce AI (Einstein) for insights, scoring, forecasting, and activity capture, as well as its cloud-based solutions like Data Cloud, Metadata, Customer 360, and automated prospecting.

To emphasize Salesforce’s training and skill development resources, we introduced Trailhead, showcasing its learning paths, expert-led learning, certifications, and career exploration opportunities.

We incorporated two rounds of Family Feud for knowledge retention and wrapped up with a buzzer-beater Q&A game—rewarding participation with candy. This project strengthened my ability to sell solutions, create interactive presentations, and communicate product value effectively in a competitive sales environment.

In my International Marketing course, my group and I developed a business concept for a sports bar in France as part of a four-round project, receiving feedback after each phase to refine our strategy.

We named our sports bar "Enjeux et Triomphes" (ET)—French for "Stakes and Triumphs"—with the ET also subtly resembling the Eiffel Tower to tie in Parisian culture. We researched France’s demographics, aesthetics, social institutions, geography, climate, and cultural attitudes, along with the political landscape, religion, and language dialects to shape our brand, identify the target market, and refine our mission statement. 

We strategically placed our bar near the Arc de Triomphe, a high-traffic area in Paris. We conducted a SWOT analysis and studied competitors to differentiate ourselves. Additionally, we developed a menu featuring beers, wines, cocktails, non-alcoholic mocktails, appetizers, entrées, and desserts, with pricing that balanced affordability and exclusivity.

We introduced dynamic pricing strategies, including Happy Hour specials and Gameday discounts. Our promotional tactics included "Giveaway Friyay" and "Antoine Griezmann Special" – Promotions themed around the famous French footballer.
We designed a two-floor layout, with a ground-level bar and an open-air rooftop patio. A positioning map helped establish our brand as a high-quality sports bar with low prices compared to competitors.

We executed a multi-channel marketing strategy, including:

• Traditional Marketing – Created a mobile app with a loyalty program and launched an Instagram to generate buzz, showcasing weekly specials, events, and customer engagement initiatives.
   
• Guerrilla Marketing – Discounts, photo booths, and interactive experiences
   
• Event Marketing – Hosted watch parties for Euro 2024 Final and the Paris 2024 Olympics
   
• Influencer Marketing – Partnered with Antoine Griezmann, featuring his jerseys, bobbleheads, and brand tie-ins

This project provided hands-on experience in international business strategy, market research, pricing models, and promotional tactics. It deepened my understanding of cultural influences on business success, how to differentiate a brand in a competitive market, and the importance of adapting marketing strategies for global audiences.